One of the unfortunate realities of the business world is that when one executive moves on, the next one in the position has to deal with a learning curve. This means it will take time to get the machine back up to speed.
This is particularly challenging in a company’s marketing department.
But sometimes, fortune smiles on a company, allowing them to bring a current customer into the role. When this happens the learning curve is significantly reduced and the company gets back up to full speed much faster.
That’s exactly what happened when veteran marketing executive Laila Stout agreed to come aboard as Ushpera’s Senior Marketing Manager. She will not only strengthen our internal capabilities but also provide enhanced value to our enterprise clients. In fact, we’re already seeing it.
Leadership That Understands Your Challenges
Laila is an accomplished marketing executive with over 13 years of industry experience. Previously serving as Mortgage Marketing Manager for Independent Financial in Dallas, Laila brings a unique perspective that few marketing professionals can match—she’s been on both sides of the equation.
As our CEO Chris Harrington put it in a recent press release: “Laila has the experience, both with Usherpa and the industry, to help drive our business forward. We are so proud to welcome her to our team.”
The fact that Laila is a former Usherpa user who understands firsthand the platform’s capabilities, is a win for both her and the company. As she puts it, “I’ve used the Usherpa SmartCRM and I know what it’s capable of. I’m very pleased to join the team at Usherpa and help introduce the industry’s best automated marketing solution to more mortgage lenders.”
A Dual Focus on Growth
In her new role, Laila will be wearing two important hats. First, she’ll be strengthening Usherpa’s brand and industry presence, ensuring that more lenders understand the unique advantages our Customer Relationship Engagement Platform (REP) brings to the table.
Even more exciting for our enterprise clients, Laila will be working directly with senior management teams to develop and refine marketing strategies tailored to their unique business goals. By aligning clients’ marketing initiatives with our platform’s powerful automation tools, she aims to enhance engagement, increase conversions, and drive long-term success.
Laila joins Usherpa at an exciting time. In 2024, we introduced two groundbreaking technology tools designed to enhance client performance. Our Pipelines feature boosts team efficiency by eliminating the need for third-party task management systems, saving clients money while improving transparency in reporting.
When combined with our enhanced AI SmartScore algorithm, these tools have already contributed over $2.5 billion in additional revenue for our enterprise partners. Our platform continues to deliver measurable results, with users doubling their production and seeing a 57% increase in repeat business.
If you’re looking to elevate your marketing efforts and drive more consistent results from your loan officers, we’d love to introduce you to Laila and show you how Usherpa’s REP platform combined with expert guidance can transform your business. Reach out today to learn more.
