Authentic Intelligence:
The Other AI

Technology can be awesome, BUT...

Ringo says, “It don’t come easy.”

Even in the days of artificial intelligence businesses need human beings with experience and what Dan Harrington calls “Authentic Intelligence” to make technology great, and even loveable.

What makes technology REALLY WORK?

Over the last 30 years, Harrington has been answering this question. He’s seen firsthand what wins and what fails in the CRM sales automation space. In this book, he shares the proven strategies that have transformed thousands of salespeople into top performers. In this book, you’ll discover how technology is used not to replace human relationships, but to enhance them.

Here's a deep dive into the five critical factors determining success or failure of sales & automation platforms.

How do you find and eliminate complexity?

How do you know when your team or you have fallen victim to shiny object syndrome, SOS?

How do you determine when technology is really easy enough to get used?

How do you ensure your technology gets adopted?

How do you get the lower 80% of the sales team performing more like the top 20%?

Whether you're a loan officer, sales manager or business leader, this book offers a set of actionable strategies to get technology investments delivering measurable results.

ABOUT The Author

Uniquely_Usherpa_dan-harrington

DAN HARRINGTON

FOUNDER of USHERPA

Dan Harrington is the Founder of Usherpa, a Customer Relationship Management / Relationship Engagement Platform that empowers mortgage lending and real estate professionals with intuitive automated marketing, engagement tools and customized content. He has more than 30 years of experience in integrated fintech relationship management, developing state-of-the-art CRM platforms combined with automated content marketing services.

In 1995, Dan developed the Media Center (now Usherpa), building upon eight years’ experience as a Realtor and five years as a Loan Officer at CTX Mortgage Company. He held the title of Senior Vice President of Marketing from 2004 until 2008 when he took Usherpa private.

Dan continues to lead pioneering development in state-of-the-art sales and marketing programs at the forefront of the mortgage industry.