In SmartCRM - 3 min read
Where to Be When Borrowers Enter the Buy Zone
If you’re an originator looking to capitalize on the upcoming market resurgence, now is the time to double down on your efforts.
In SmartCRM - 3 min read
The Evolution of the Business CRM
Of all of the technologies businesses use today, few have undergone as dramatic a transformation as the Customer Relationship Management (CRM) system.
In SmartCRM - 3 min read
Preparing for the Return of the Mortgage Business
You'll have to live through all parts of the cycle when you're in a cyclical business. In the case of the U.S. real estate business, we’ve been on the downside for about three full years now. Now our favorite place to be. And yet, we all know that the cycle…
In relationship engagement platform - 3 min read
What it Means to be Called an Innovator
We were pleasantly surprised when our Customer Relationship Engagement Platform (REP) won the 2025 Innovation Award from the PROGRESS in Lending Association.
In SmartCRM - 3 min read
Why GoPrime Mortgage Made the Switch to Usherpa—And Why You Should Too
We were thrilled to receive a glowing testimonial from Jessie Norris, Director of Marketing at GoPrime Mortgage, who shared their experience switching to Usherpa.
In SmartCRM - 3 min read
The Pent-up Demand in the Real Estate Market
There is strong evidence to suggest that significant pent-up demand in the real estate market is expected to positively influence market dynamics in 2025.
In Authentic Intelligence - 4 min read
Why Companies Are So Bad at Choosing a CRM
It doesn’t matter whether the industry is in an upswing or the doldrums, executives are going to be busy. There are many decisions that must be made in both good times and bad. The most successful executives in the industry have become very good at making decisions, many of them…
In Authentic Intelligence - 3 min read
Building Technology that Works
The failure rate of technology projects, particularly in the realm of CRM, is staggeringly high, with some studies suggesting that up to 90% of CRM implementations fail to deliver the expected results.
In 2024 Connections Award - 3 min read
Usherpa and MortgageFlex Win Partnership Award
Leading industry players create partnership to drive more lender mortgage business. DENVER, August 05, 2024 -- Usherpa, developers of the real estate and mortgage industry’s first Customer Relationship Engagement Platform (REP) platform, and MortgageFlex, one of the industry’s original mortgage technology developers and creator of the MortgageFlexONE LOS and its…
In CEO announcement - 3 min read
Chris Harrington Promoted to CEO of Usherpa
Award-winning female executive takes the top spot at industry-leading Smart CRM. DENVER, July 01, 2024 -- Usherpa, developers of the real estate and mortgage industry’s first Relationship Engagement Platform (REP) platform, announced that company co-founder Chris Harrington has been promoted from President to CEO. Harrington has more than 25 years…
In fintech - 3 min read
2023 HW Tech Trendsetter Award Winner: Chris Harrington
DALLAS, TX — Today, HousingWire announced the winners of the 2023 Tech Trendsetters award. For the fifth year, HousingWire is recognizing the most impactful and innovative technology leaders serving the housing economy. This year, 50 honorees were selected. HousingWire’s 2023 Tech Trendsetters are made up of the top product and…