Sales Success

Building Technology that Works

It’s very difficult to find a business today that doesn’t depend upon technology for virtually everything. The platforms businesses use touch every process in order to provide a detailed view of the enterprise to management.

We serve real estate agents and mortgage loan originators. Everything they do requires good technology. It has been our pleasure to provide CRM technology to these professionals for over 30 years. Over that period of time, we’ve done a lot of technology development.

The work we do today is much different than it was in the early days, but even with advanced tools and architectures, developing and implementing technology that truly works is no easy feat. 

The failure rate of technology projects, particularly in the realm of CRM, is staggeringly high, with some studies suggesting that up to 90% of CRM implementations fail to deliver the expected results.

The Key to Building Tech That Works

The key to building technology that works lies in the concept of “Authentic Intelligence,” a principle that combines the technical expertise of the IT team with the real-world experiences and insights of the business leaders.

This is a concept that has driven the efforts of Usherpa Co-Founder Dan Harrington for many years. His upcoming book will shed much more light on the topic.

One of the primary reasons why technology projects so often fall short is the disconnect between the technical experts and the end-users who are responsible for driving the company’s customer engagement strategies. The technologists may possess a deep understanding of the system’s capabilities, but they often lack practical knowledge of the day-to-day challenges faced by the sales and marketing teams. Conversely, business leaders may have a clear vision of what they need, but they struggle to effectively communicate their requirements to the IT department.

Authentic Intelligence can help to bridge this gap by drawing upon the experiences, lessons learned, and successful (and failed) strategies of the business leaders. This valuable guidance can ensure that the final product not only meets the functional needs of the organization but also aligns with the realities of the market and the customer.

Keeping Things Simple for Increased Success

Moreover, Authentic Intelligence can also help to counteract the tendency of many organizations to overcomplicate their technology solutions. 

In their quest for the latest and greatest features, companies often end up with CRM systems that are so complex and unwieldy that they become practically unusable. 

The lessons learned from technology pioneers like Steve Jobs, who famously stripped down the iPod to its essential features, serve as a powerful reminder that simplicity and user-centricity are the keys to driving widespread adoption and success.

At the heart of building technology that works is a fundamental understanding that the end-user should be the driving force behind every decision. If the technology doesn’t simplify and automate processes, save time, and ultimately drive increased sales, it will fail to gain traction and provide a return on investment.

By leveraging the power of Authentic Intelligence and maintaining a laser-like focus on the needs of the end-user, companies can navigate the often-treacherous waters of technology implementation and unlock the true potential of their digital transformation efforts. 

The rewards are substantial – increased productivity, enhanced customer engagement, and a competitive edge that can propel the business forward in an ever-changing marketplace.

To find out how this concept has been built into the industry’s first SmartCRM and Relationship Engagement Platform, reach out to us today to see a demo of the Usherpa SmartCRM.