In SmartCRM - 3 min read
The Pent-up Demand in the Real Estate Market
There is strong evidence to suggest that significant pent-up demand in the real estate market is expected to positively influence market dynamics in 2025.
In Authentic Intelligence - 4 min read
Why Companies Are So Bad at Choosing a CRM
It doesn’t matter whether the industry is in an upswing or the doldrums, executives are going to be busy. There are many decisions that must be made in both good times and bad. The most successful executives in the industry have become very good at making decisions, many of them…
Beating Pareto’s Principle in Mortgage
There are some truisms in business that very few can argue with. One of these is the Pareto Principle, also known as the 80/20 Rule. But it can be beat...even in mortgage.
Why Sales the Hard Way No Longer Works
The "hard way" in sales no longer guarantees success, especially in an industry that has transformed from transactional to relationship-based.
In Authentic Intelligence - 3 min read
Building Technology that Works
The failure rate of technology projects, particularly in the realm of CRM, is staggeringly high, with some studies suggesting that up to 90% of CRM implementations fail to deliver the expected results.
In Authentic Intelligence - 3 min read
Defining Authentic Intelligence
Authentic Intelligence is the fusion of technical expertise and real-world, experience-driven insights that enables organizations to build technology that truly works and delivers measurable results.
Navigating the SMS Compliance Seas: A Comprehensive Guide for Mortgage Pros
Short Message Service (SMS) has become an indispensable tool for mortgage professionals to connect with clients efficiently. However, recent changes in regulations have brought about the need for more compliance.
Scaling Trust With Technology
In the mortgage industry, successful loan officers generate business by building relationships. This partnership requires collaboration, trust, and a commitment to maintaining relationships over the long haul.
In Authentic Intelligence - 3 min read
Beating the Pareto Principle
It's true that 80% of a company's sales come from just 20% of its salespeople. But you can beat the Pareto Principle with the right software.
Proud TMC A Mile Above Sponsor
Usherpa is thrilled to be a sponsor at The Mortgage Collaborative's conference, kicking off on September 7! We have four full days of networking, collaboration, and growing together as a cooperative. Be sure to catch our CEO Chris Harrington at our Partner Showcase on Monday, September 9 at 1pm MT,…
In 2024 Connections Award - 3 min read
Usherpa and MortgageFlex Win Partnership Award
Leading industry players create partnership to drive more lender mortgage business. DENVER, August 05, 2024 -- Usherpa, developers of the real estate and mortgage industry’s first Customer Relationship Engagement Platform (REP) platform, and MortgageFlex, one of the industry’s original mortgage technology developers and creator of the MortgageFlexONE LOS and its…
In mortgage marketing - 3 min read
What Being a TMC Preferred Partner Means to Usherpa
At Usherpa, we seek out industry partnerships and welcome vendors who have a similar mission of servicing mortgage lenders, and over the years, we’ve been fortunate to partner with some of the very best companies in our space. Which is why becoming a preferred partner of The Mortgage Collaborative, an…
In fintech - 2 min read
Introducing: Pipelines
The nation’s top loan officers consistently outperform their peers because they have a better sales process. It may include assistants and special automation, but it creates a playing field that is far from level. Are you ready to be a top LO? We are excited to announce new functionality for…
In CEO announcement - 3 min read
Chris Harrington Promoted to CEO of Usherpa
Award-winning female executive takes the top spot at industry-leading Smart CRM. DENVER, July 01, 2024 -- Usherpa, developers of the real estate and mortgage industry’s first Relationship Engagement Platform (REP) platform, announced that company co-founder Chris Harrington has been promoted from President to CEO. Harrington has more than 25 years…
Usherpa Makes HW Tech100 Lists for Mortgage and Real Estate
Usherpa, the real estate and mortgage industry’s original enterprise CRM technology, is proud to announce that the company has been listed among the top 100 companies in both the real estate and mortgage industries by HousingWire magazine for the 5th consecutive year! Usherpa was the only company in 2021 to…