SmartCRM Archives - Page 2 of 2

Supercharge Your Network Growth With Usherpa’s New RETR Integration

Building and nurturing the right professional relationships can make all the difference between thriving and merely surviving. That's why we're excited to announce one of our latest integrations: RETR!

By USHERPA May 27, 2025

In SmartCRM - 3 min read

Why Live Support is the Critical Element in SaaS

Lenders were just sending a very clear message: in today's mortgage technology landscape, live support isn't just a nice-to-have—it's what professionals are desperately seeking.

By USHERPA May 2, 2025

In SmartCRM - 3 min read

How Credit Unions Will Grow in 2025

Credit unions have always differentiated themselves through member-focused service. This approach has proven tremendously successful in auto lending. Now, they have a chance to win in mortgages.

By USHERPA March 25, 2025

In SmartCRM - 3 min read

Where to Be When Borrowers Enter the Buy Zone

If you’re an originator looking to capitalize on the upcoming market resurgence, now is the time to double down on your efforts.

By USHERPA March 18, 2025

In SmartCRM - 3 min read

The Evolution of the Business CRM

Of all of the technologies businesses use today, few have undergone as dramatic a transformation as the Customer Relationship Management (CRM) system.

By USHERPA March 4, 2025

Chris at the helm of a ship at sea, with a storm coming in.

In SmartCRM - 3 min read

Preparing for the Return of the Mortgage Business

You'll have to live through all parts of the cycle when you're in a cyclical business. In the case of the U.S. real estate business, we’ve been on the downside for about three full years now. Now our favorite place to be. And yet, we all know that the cycle…

By USHERPA February 20, 2025

In relationship engagement platform - 3 min read

What it Means to be Called an Innovator

We were pleasantly surprised when our Customer Relationship Engagement Platform (REP) won the 2025 Innovation Award from the PROGRESS in Lending Association.

By USHERPA February 6, 2025

In SmartCRM - 3 min read

Why GoPrime Mortgage Made the Switch to Usherpa—And Why You Should Too

We were thrilled to receive a glowing testimonial from Jessie Norris, Director of Marketing at GoPrime Mortgage, who shared their experience switching to Usherpa.

By USHERPA January 27, 2025

In SmartCRM - 3 min read

The Pent-up Demand in the Real Estate Market

There is strong evidence to suggest that significant pent-up demand in the real estate market is expected to positively influence market dynamics in 2025.

By USHERPA January 2, 2025

In Authentic Intelligence - 4 min read

Why Companies Are So Bad at Choosing a CRM

It doesn’t matter whether the industry is in an upswing or the doldrums, executives are going to be busy. There are many decisions that must be made in both good times and bad. The most successful executives in the industry have become very good at making decisions, many of them…

By USHERPA December 18, 2024

In Authentic Intelligence - 3 min read

Building Technology that Works

The failure rate of technology projects, particularly in the realm of CRM, is staggeringly high, with some studies suggesting that up to 90% of CRM implementations fail to deliver the expected results.

By USHERPA November 13, 2024

In 2024 Connections Award - 3 min read

Usherpa and MortgageFlex Win Partnership Award

Leading industry players create partnership to drive more lender mortgage business. DENVER, August 05, 2024 -- Usherpa, developers of the real estate and mortgage industry’s first Customer Relationship Engagement Platform (REP) platform, and MortgageFlex, one of the industry’s original mortgage technology developers and creator of the MortgageFlexONE LOS and its…

By USHERPA August 5, 2024

In CEO announcement - 3 min read

Chris Harrington Promoted to CEO of Usherpa

Award-winning female executive takes the top spot at industry-leading Smart CRM. DENVER, July 01, 2024 -- Usherpa, developers of the real estate and mortgage industry’s first Relationship Engagement Platform (REP) platform, announced that company co-founder Chris Harrington has been promoted from President to CEO. Harrington has more than 25 years…

By USHERPA July 1, 2024

In fintech - 3 min read

2023 HW Tech Trendsetter Award Winner: Chris Harrington

DALLAS, TX — Today, HousingWire announced the winners of the 2023 Tech Trendsetters award. For the fifth year, HousingWire is recognizing the most impactful and innovative technology leaders serving the housing economy. This year, 50 honorees were selected. HousingWire’s 2023 Tech Trendsetters are made up of the top product and…

By USHERPA December 12, 2023