mortgage marketing Archives

Want Better Sales? Automate the Habits That Are Already Working

What if the secret to closing more loans wasn’t about reinventing your sales strategy, but simply copying what already works? Wait until you read this.

By USHERPA August 25, 2025

In mortgage marketing - 3 min read

What Being a TMC Preferred Partner Means to Usherpa

At Usherpa, we seek out industry partnerships and welcome vendors who have a similar mission of servicing mortgage lenders, and over the years, we’ve been fortunate to partner with some of the very best companies in our space. Which is why becoming a preferred partner of The Mortgage Collaborative, an…

By USHERPA August 1, 2024

In fintech - 2 min read

Introducing: Pipelines

The nation’s top loan officers consistently outperform their peers because they have a better sales process. It may include assistants and special automation, but it creates a playing field that is far from level. Are you ready to be a top LO? We are excited to announce new functionality for…

By USHERPA July 8, 2024

In CEO announcement - 3 min read

Chris Harrington Promoted to CEO of Usherpa

Award-winning female executive takes the top spot at industry-leading Smart CRM. DENVER, July 01, 2024 -- Usherpa, developers of the real estate and mortgage industry’s first Relationship Engagement Platform (REP) platform, announced that company co-founder Chris Harrington has been promoted from President to CEO. Harrington has more than 25 years…

By USHERPA July 1, 2024

In fintech - 3 min read

2023 HW Tech Trendsetter Award Winner: Chris Harrington

DALLAS, TX — Today, HousingWire announced the winners of the 2023 Tech Trendsetters award. For the fifth year, HousingWire is recognizing the most impactful and innovative technology leaders serving the housing economy. This year, 50 honorees were selected. HousingWire’s 2023 Tech Trendsetters are made up of the top product and…

By USHERPA December 12, 2023