The real estate market is too volatile for consumers to work with anyone they don’t see as an expert. Fortunately, you can win their trust and build strong relationships by positioning yourself as a knowledgeable, dependable advisor. Usherpa offers you the tools to achieve this goal.
It’s not enough to simply be available anymore. You need to provide timely, relevant value that resonates with your borrowers and partners. That’s where Usherpa’s Housing Market Videos come in.
These monthly, professionally produced videos are designed to make consumers think of you by delivering insightful, localized content that showcases your expertise and keeps clients informed about what’s happening in their specific market.
This content allows you to grab the attention of the consumer even before they engage with a real estate agent, putting you in control and giving you the power to build stronger relationships with your business referral partners.
Why Local Content Matters More Than Ever
Borrowers aren’t just shopping for loans—they’re making major life decisions. They want to know what’s happening in their local market. Are prices stabilizing? Is it a good time to buy or sell? What’s happening with inventory?
When you’re the one delivering these insights regularly, you position yourself as more than just a lender. You become a trusted resource and go-to advisor in your community.
Usherpa’s Housing Market Videos give you a simple, scalable way to do exactly that. With market-specific content, you will provide value without adding more to your already full plate.
97 Markets, Thousands of Opportunities
Creating video content from scratch is time-consuming and costly. Most mortgage professionals simply don’t have the time, budget, or tools to pull it off consistently.
Usherpa eliminates that barrier. Every month data-rich videos deploy across your database to Business Partners, Customers, Prospects and Leads. No editing. No scripting. No production headaches.
Best of all, these videos are already optimized for digital engagement, meaning you can post them on social media, and even use them in listing presentations or recruiting pitches.
Currently available in 97 major U.S. markets and adding 6 more markets this fall, Usherpa’s Housing Market Videos offer detailed overviews of key metrics like:
- Median home prices
- Inventory levels
- Year-over-year trends
- Buyer/seller activity
- And more
Each video is fully branded with your name and contact information, making it easy to share across email, social media, or text. Whether you’re following up with a warm lead, re-engaging a past client, or nurturing real estate agent partners, these videos offer a low-effort, high-impact touchpoint that keeps your name and value proposition front and center.
Your clients are already seeing housing market data online, but it’s often generic and impersonal. When you’re the one delivering hyper-local insights, it strengthens your relationship and increases the chances they’ll turn to you when it’s time to act.
More importantly, consistent value-based communication deepens trust, which is still the most important driver of referrals and repeat business in real estate and mortgage.
And the reach is still growing. Usherpa plans to add six more markets this fall, bringing its total coverage to over 100 local housing markets. This continued expansion reflects growing demand from real estate and mortgage professionals who rely on Usherpa to deliver timely, localized insights that strengthen client relationships and drive referral business.
Ready to Own Your Market? If you’re ready to position yourself as the local expert in your area, getting started with Usherpa is the perfect first step. As soon as you sign up and your database is added, you’ll automatically begin sending out Housing Market Videos and all of Usherpa’s Done-For-You Marketing campaigns—no additional setup required
Contact our team with any questions, and start engaging your network with the kind of content that builds confidence and business.
