Why Advertising Won’t Win Mortgage Business
If your plan is to run ads to attract customers it won't work. Advertising was a powerful tool in selling homes in the past, but times have changed.
The Stories Other People Tell
The stories other people tell about our success can win us more business. Here's what people are saying about Usherpa.
Welcoming Laila Stout the the Usherpa Team
Laila Stout has agreed to come aboard as Ushpera’s Senior Marketing Manager. She will not only strengthen our internal capabilities but also provide enhanced value to our enterprise clients.
In SmartCRM - 3 min read
How Credit Unions Will Grow in 2025
Credit unions have always differentiated themselves through member-focused service. This approach has proven tremendously successful in auto lending. Now, they have a chance to win in mortgages.
In SmartCRM - 3 min read
Where to Be When Borrowers Enter the Buy Zone
If you’re an originator looking to capitalize on the upcoming market resurgence, now is the time to double down on your efforts.
What Lenders Are Really Thinking About in 2025
What we’re hearing is clear: lenders are becoming more vocal about their challenges, more strategic in their thinking, and more focused on the long game.
In SmartCRM - 3 min read
The Evolution of the Business CRM
Of all of the technologies businesses use today, few have undergone as dramatic a transformation as the Customer Relationship Management (CRM) system.
In SmartCRM - 3 min read
Preparing for the Return of the Mortgage Business
You'll have to live through all parts of the cycle when you're in a cyclical business. In the case of the U.S. real estate business, we’ve been on the downside for about three full years now. Now our favorite place to be. And yet, we all know that the cycle…
In mortgage crm - 3 min read
Usherpa Makes List of Top Tech Firms…Again!
For the fourth time, Usherpa and its Customer Relationship Engagement Platform (REP) platform have been listed in HousingWire’s prestigious Top 100 list of the mortgage industry’s leading technology firms.
In relationship engagement platform - 3 min read
What it Means to be Called an Innovator
We were pleasantly surprised when our Customer Relationship Engagement Platform (REP) won the 2025 Innovation Award from the PROGRESS in Lending Association.
In SmartCRM - 3 min read
Why GoPrime Mortgage Made the Switch to Usherpa—And Why You Should Too
We were thrilled to receive a glowing testimonial from Jessie Norris, Director of Marketing at GoPrime Mortgage, who shared their experience switching to Usherpa.
In Authentic Intelligence - 3 min read
Why Usherpa’s Co-Founder Wrote a Book
Now that we’re living in the age of self-publishing, we’re seeing more business leaders writing books. Most of these are not very useful, serving only as memoirs or self-congratulatory musings. A few new books act as business lead generators, but only if they offer real thought leadership. Dan’s new book…
Avoiding Contract Clauses that Lock You In
While we at Usherpa have chosen the “great product with fantastic support” option, others have found that contract law can keep a customer when they would rather choose another partner.
In SmartCRM - 3 min read
The Pent-up Demand in the Real Estate Market
There is strong evidence to suggest that significant pent-up demand in the real estate market is expected to positively influence market dynamics in 2025.
In Authentic Intelligence - 4 min read
Why Companies Are So Bad at Choosing a CRM
It doesn’t matter whether the industry is in an upswing or the doldrums, executives are going to be busy. There are many decisions that must be made in both good times and bad. The most successful executives in the industry have become very good at making decisions, many of them…