So, what are these consistently successful people doing? One thing they never forget is that regardless of market conditions, real estate is bought and sold every day, everywhere, in every kind of market, and there’s nothing stopping them from getting involved. Top producers know that as long as homes are being sold—which they always are—they can take steps to strengthen their business. Here are three steps to take to replicate their performance.

Be Willing to Adapt. This starts with adjusting your mindset to not buy into the idea that things are slow and everyone is taking an income hit. Understand that your income possibilities could be unlimited, no matter what’s happening in the market. Figuring out how to get involved in more deals means you must adapt and change as the market changes. Don’t keep doing what you’ve been doing. Go after business where the business is. Be extra flexible and ready to pivot.

Dial Up Your Activity Level. When the market changes, you also have to increase your efforts a lot just to get the same results. Ramp up what you do to generate leads—that’s how the top producers pull away from everyone else. It is important to your bottom line to dial up your workload when things are slow.

Don’t Stop Spending On Your Business. Shutting down spending altogether could be a big mistake. Keep investing in your marketing, keep paying your coach. Do monitor what you spend and where you spend it, then continue with any expenditures that are bringing in deals and growing your revenue.

You can start taking these steps right now. They’re simple and straightforward, though, admittedly, not that easy to do. It takes the flexibility to change with the market and the motivation to do what is necessary. Just remember that your income potential is controlled by what you choose to do every day!

What You Need to Start Out. You already own the most critical tool—a smartphone. Next, invest in affordable lighting and a microphone, to get professional results. Finally, do a Google search for video services that help turn raw footage into a well-produced video. You’ll find a variety of options, from free apps and software, to affordable paid software and services.

Some Production Notes. Include subtitles to be accessible to viewers who are hard of hearing, as well as to those watching in an environment where the sound must be muted. Include any disclaimers required for compliance, and adhere to the branding you use in your other marketing communications. Separately, create a content calendar that helps you plan, lets you create content in bulk, ensures that you have a mix of content types to keep people coming back, and helps you maintain a consistent presence. Finally, don’t obsess about your on-screen performance. Starting out, it’s natural to feel shy about being on camera. Just remember, this is not about you—it’s about engaging your audience. Don’t focus on being scripted and rehearsed—just be authentic, speaking naturally and from the heart.

Content Ideas. Build videos around questions sellers, buyers, and referral partners might ask. Do videos on common questions and concerns each of those audiences may have. Begin the video with a “hook,” such as “Here’s what’s happening right now in our local real estate market.” Create “edutainment”—videos that are both educational and entertaining, offering helpful insights in entertaining ways that make them more memorable. Also create “evergreen” videos with long-lasting value. These can be based on frequently asked questions you answer in short, impactful videos. Address seller concerns, such as “How to price a home to sell quickly for the most money.” And buyer concerns, such as “What’s the first thing to do when you start shopping for a home?”

Track What You’re Doing. Social platforms, such as YouTube, offer helpful analytics that provide valuable insights into viewer preferences and engagement patterns. Use these findings to tweak content, so that future videos are even more effective. Remember, the goal is to create video content that resonates with your audience—to get more leads, dial up your brand presence, and stand out in your market.