Interior and interactive floor plan photography. Be sure the listing has a lock box or other means of entry installed, so it’s ready for showings. Then go through the home to check for the following:

• Open all blinds, drapes, and curtains. Let in as much natural light as possible.
• Turn all the lights on. Added to the natural light you’ve let in; this creates a bright interior that’s more attractive to buyers.
• Turn off any ceiling fans. Rotating ceiling fans will be blurred in a still photo and distracting in a video.
• Remove all personal artifacts like all family photos, diplomas, awards, and other personal items. These identify the property with the sellers, making it harder for buyers to imagine the home as their own.
• Remove all clutter and packing boxes.
• Straighten out clothes and other items in closets.
• Straighten out items in kitchen cabinets and the pantry.
• Put all toilet seats and lids down.
• Keep people and pets out of the shots.

Exterior and drone photography. The outside of a home is where buyers get their first impression of the property. Using a drone lets you show the entire lot and even the larger area where the home is located. Here are the key items to check.

• Take down the lawn sign or, better yet, have it installed after the shoot.
• Touch up peeling paint on siding, trim, and doors.
• Stage outdoor living spaces, such as a deck, patio, or porch.
• If there’s a pool, have it cleaned, along with the surrounding area.
• Put away garbage cans, hoses, outdoor toys, and other yard items.
• Make sure the lawn is mowed, and the landscaping looks trim and neat.
• Keep people and pets out of the yard shots.
• Remove all vehicles from the driveway.

Introduce yourself again. Your brand is built on what you do and where you do it. There’s nothing wrong with repeating those messages to your audience. Tell followers the things you do as an agent, the types of properties you specialize in, and the geographic areas you serve.

Give your views on the state of the market. People want to hear what’s going on in real estate. Use data from a market report, or free housing market stats and graphs from your local MLS. Tell people what you think is happening and the trends you see.

Tour a listing. Take followers on a home tour just like you do at an in-person showing. Let them see a home from your perspective. Point out things that catch your eye and tell viewers what they should look for on their home tours. If you’re doing an open house and there’s a lull, go live and show followers around in real-time.

Talk about home styles. You don’t need a listing to talk about the features of different home styles. If you see a nice home in a distinct style, show it to your followers and talk about why people like it. If you’re outside your area, point out the differences between homes in that neighborhood and those in your local market. You have a lot more knowledge on these topics than the average person, and followers will be very interested when you share it.

Talk about décor. You may not be an interior designer, but you can certainly share inspiring décor ideas. If you like the way friends have furnished a room, ask if you can show it in a post. If you like some professional interior designers, repost their content and say why you love them.

Talk about home systems. Everyone likes to see how a home looks, but most people (especially first-time buyers) don’t know much about how a home works. Make a video that explains the different types of heating systems—forced air, hot water, radiant, baseboard—and the different energy sources—oil, propane, natural gas, electric from the grid and solar, even geothermal if that’s in your market. Give tips on spotting knob-and-tube wiring and checking out plumbing, water, and sewer systems.

Offer money-saving homeowner tips. Homeowners are great listing prospects and they’re always looking for ways to cut homeownership costs, as well as increase the value of their property. Cover ways to reduce energy costs, which home upgrades pay back the most at resale, and annual maintenance for hot water, heating, and air conditioning systems.

Feature a local business. The next time you’re at your favorite restaurant or store, highlight that business on your social pages. These can be engaging posts, since going out to eat and shopping are popular pastimes for most people. Promoting local businesses can also be great for your you, because business owners can be great sources for referrals.

Team up with another real estate pro. You don’t have to always go solo. Join with a mortgage lender, photographer, stager, inspector, appraiser, surveyor, real estate attorney, and other professionals. Interview them about how they work with buyers and sellers.

Repost content. If you run out of ideas, just repost something from a few months ago. Or take prior content and give it a new spin. Even repost interesting content from someone else.