If you spend much time on social media, you’ve probably already heard that Facebook has recently updated their algorithm in a big way. Amid claims that this is intended to “bring people closer together” and “build relationships,” those who run business pages are concerned about their place on the platform. Here are some tips to guide your updated social strategy for the new Facebook:
Focus on relationships.Facebook chooses what content to deliver into someone’s newsfeed based on what they engage with. Asking questions, responding to comments, and building relationships with followers will encourage Facebook to show them your posts.
Provide value. Facebook wants to make sure people see content they enjoy and benefit from. That means if your posts only benefit your business, it’s unlikely that the new algorithm will favor them. Instead, focus on providing value to your followers. This will build trust, and the sales will follow.
Pay attention. Social media can’t be “set it and forget it.” In order to make sure your strategies are succeeding and adjust them if they’re not, you need to be keeping tabs on your Facebook page’s performance.
Utilize ads. Despite decreasing organic reach, Facebook remains an effective platform for targeted advertising thanks to their in-depth demographic data. The thoughtful use of Facebook’s paid advertising tools will help you reach users the algorithm is keeping you from.
Most importantly of all, don’t panic. Algorithms will never stop changing. You can nitpick best practices until you’re blue in the face, but the only strategy that will always pay off is to build real relationships with your followers.