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Utilize technology and prove your value to these business partners  It’s a busy time to be a mortgage originator, to say the least. Amid this massive spike in origination volume, strategic loan officers and brokers are continuing to keep their sights on the long game.  Market trends ebb ...

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We were very pleased when Craig C. Rowe, staff writer and software reviewer at Inman News, took a closer look at the Usherpa SmartCRM. While we didn’t request the review (or pay for it), we suspect we caught the publication’s attention because we were the only technology listed in HousingWire’s top ...

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In my recent blog posts, I’ve been writing about how simple loan status updates have evolved into powerful marketing tools that lenders are using to increase borrower satisfaction and to keep borrowers in the pipeline until they close to increase pull-through. In my last post, I wrote about how the...

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Lenders who provide more (and more accurate) information to borrowers during the loan origination process achieve higher levels of borrower satisfaction, which leads directly to more repeat and referral business. But only if the borrower stays with the lender until the loan closes. That only happ...

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Consumers need to know what’s going on with their mortgage loan or they will abandon the lender and go with someone else. For each loan they take out, borrowers are completing loan applications with a number of lenders. They close with the one that best meets their expectations. What do they expect...

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