Posts by Dan Harrington

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We all know the real estate industry runs on relationships. But like plants in a garden, relationships need regular tending and will wither if neglected. This imperative puts serious pressure on real estate agents who must juggle the needs of current clients while trying to grow their personal ...

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Every organization relies on their top salespeople who drive the majority of the company’s revenue. This is what’s known as The Pareto Principle, which states “80% of the effects come from 20% of the causes.” In the business world, 20% of your customer base is typically responsible for driving 80% ...

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The CRM space is a $44 billion industry—with projections to double and reach $80 billion by 2025. And yet, less than 40% of CRM customers have end-user adoption rates above 90%. What this means is, even though businesses all over the world see value in customer relationship management tools, they ha...

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When top producers at mortgage conferences are asked for the secret to their success, they have a simple answer: "I call people." Loan officers may be dismayed by the idea of adding more calls to their crammed to-do list — especially since calling prospects is widely considered the least pleasant p...

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Traditional CRMs may offer bells and whistles but often fail to engage both clients and originators We’ve all spent money on a fancy new kitchen gadget or state-of-the-art app, only to have it wind up unused and forgotten. Despite all their bells, whistles and promises of ease and efficiency, i...

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